Last week I attended a real estate technology class hosted by John Mayfield (http://www.realestatetechguy.com). While some of the information was basically simple like how to use social media (Facebook and Twitter), other ideas were exciting and new to me. There are incredible tools on the internet to make a house listing stand out from all of the others.
The one that most intrigued me was the use of QR Codes. Per Wikipedia: “A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.”
By using these types of codes, anyone with a smart phone can ‘read’ the barcode and be directed immediately to any website, YouTube video, Facebook page or anyplace on the web. So think of the possibilities…a QR code on a yard sign of a house, directing potential buyers to a video or visual tour of the home they are sitting in front of. Or a QR code on house flyers directing consumers to the local MLS site displaying all pertinent information on the home. Or consider putting your website’s QR code on the back of your business card to direct clients to your site! It’s such a simple way to get a lot of information out to people without a lot of paper. NP Dodge is already adding QR codes to agent flyers and other tools.
You need to download a quick free application on your smartphone in order to ‘read’ or ‘scan’ these codes. I use ScanLife Barcode Reader on my Blackberry. Try it out…you know you want to!!
Isn’t technology amazing?